Eager to position themselves as digital pioneers, AdvantageCare Physicians (ACP), New York’s preferred healthcare destination, came to iMedia in search of a strong partner to bring their vision to reality.
The Challenge
ACP wanted to provide website visitors with the most innovative resources, focusing on the needs of their patients. What did a an optimal online experience feel like for these users? Learning that about two-thirds of ACP’s website visitors browsed the site using their mobile devices, was the critical piece we needed to create their desired online experience.
What We Did
Brand Identity
Created an interactive brand experience that captured the essence and promise of AdvantageCare Physicians, while supporting key personas, allowing users to easily search, discover and engage based on their needs.
Social Media Strategy
Integrating iMedia’s custom built Social Feed Integration tool, ACP now pulls all their social feeds into one hub, helping to expand their overall social reach.
Experience Architecture
Optimized the user’s experience through a utility-based design, by creating a robust search functionality. We gave users the option to find a doctor based off multiple criteria, including: by specialty, insurance, and location.
Mobile Adaptations
Using the Kentico CMS, the site was created to be fully responsive, providing a consistent experience regardless of a user’s device.
“As a leader in the healthcare industry, it was important for us to modernize the patient experience online. iMedia created a site that not only integrated with our complex systems, but designed a sophisticated site which has made it easier for users to quickly access information based on their needs.”
The Results
The new ACP website gives patients the ability to engage within the ACP community and access rich content, while demonstrating ACP’s brand promise of convenient, connected and compassionate care. Just a few months after launching the new site, AdvantageCare Physicians has seen:23%
in sessions greater than 3 minutes
15%
increase in doctor-locations page views
21%
increase in organic search for doctor-locations
