
The Challenge

What We Did



Thoughtful Design
Sticking to the iconic Leica brand guidelines, iMedia created a vivid design to foster brand awareness and conversion.
eCommerce
Utilizing a traditional eCommerce approach, iMedia rebuilt the Leica Camera online store with out-of-the-box tools available within the BigCommerce feature set.
Content Marketing Strategy
Beyond commerce, it was important that Leica also had its blog content incorporated into the site to support the brand and product line. iMedia integrated with Shogun, making the blog pages easy to create and optimize.
Time to Market
BigCommerce’s lighting fast, SaaS based platform is so easily customizable and flexible that iMedia was able to develop the site in 5 weeks.
"iMedia understood how it was crucial for our site to launch before the holiday season. The whole project stayed on-time with no delays and was overall a great partnership. iMedia was incredibly knowledgeable and worked with our team to optimize the ecommerce store yet continue to highlight Leica’s iconic brand guidelines."
The Results
Launching just ahead of the holiday shopping season, Leica has seen impressive growth in their online sales since moving to BigCommerce. Comparing the first 3 months since their launch to the same time last year, they’ve seen:64%
increase in revenue growth
62%
improvement in average order value
54%
increase in new users
103%
improvement in page views
40%
decrease in average page download time
