Leica Camera USA, a global manufacturer of top of the line image capturing devices and optics, sought to redesign its main website as well as a re-platform the eCommerce technology that it had been operating on.
The Challenge
Coming from a current state of poor performance and other digital issues, Leica Camera stepped away from its current eCommerce platform. BigCommerce was chosen as the new site platform for several reasons; namely the desire to operate proactively to drive a better user experience for its customers.
What We Did
Thoughtful Design
Sticking to the iconic Leica brand guidelines, iMedia created a vivid design to foster brand awareness and conversion.
eCommerce
Utilizing a traditional eCommerce approach, iMedia rebuilt the Leica Camera online store with out-of-the-box tools available within the BigCommerce feature set.
Content Marketing Strategy
Beyond commerce, it was important that Leica also had its blog content incorporated into the site to support the brand and product line. iMedia integrated with Shogun, making the blog pages easy to create and optimize.
Time to Market
BigCommerce’s lighting fast, SaaS based platform is so easily customizable and flexible that iMedia was able to develop the site in 5 weeks.
"iMedia understood how it was crucial for our site to launch before the holiday season. The whole project stayed on-time with no delays and was overall a great partnership. iMedia was incredibly knowledgeable and worked with our team to optimize the ecommerce store yet continue to highlight Leica’s iconic brand guidelines."
The Results
Launching just ahead of the holiday shopping season, Leica has seen impressive growth in their online sales since moving to BigCommerce. Comparing the first 3 months since their launch to the same time last year, they’ve seen:64%
increase in revenue growth
62%
improvement in average order value
54%
increase in new users
103%
improvement in page views
40%
decrease in average page download time
