What We Did
Built an interactive brand experience that captures the essence and promise of Metamark while supporting key personas, allowing users to easily search, discover and engage with desired content.
Provided a user-centric experience by creating a segmentation-based strategy to support user needs and purpose for visiting the site.
Created a unique environment that would allow Metamark to easily add/modify page content, by building custom templates, widgets, and editable regions.
Using Kentico’s media libraries, iMedia was able to organize Metamark’s media files and online forms to capture and control data from end users.
Metamark needed to not only update and modernize our website, however provide audience-specific content in an easy-to-navigate and maintain format that would be able to change along with our growing company. iMedia came through with a great creative concept and content organization plan, and helped us launch a significantly improved website which has received great response from employees and visitors alike.
Metamark’s website now helps support their mission of enabling patients and their physicians to make informed treatment decisions that lead to better quality of life and lower cost of care. The new responsive site offers information on diagnostic and prognostic solutions for prostate cancer care, and was deployed during one of their busiest seasons- Prostate Cancer Awareness month.