MetaMark Genetics

Website REdesign

Creating cohesive web presence for comprehensive urological cancer care leader

Metamark, a leader in comprehensive urological cancer care, sought to update their brand’s web strategy to improve visitor interaction and patient education.


Tammy Wineman, Director of Sales and Marketing Operations, Metamark Genetics, Inc.

"Metamark needed to not only update and modernize our website, however provide audience-specific content in an easy-to-navigate and maintain format that would be able to change along with our growing company. iMedia came through with a great creative concept and content organization plan, and helped us launch a significantly improved website which has received great response from employees and visitors alike."

The Challenge

Metamark Genetics sought out iMedia to design, develop and implement the main Metamark website. The site needed to alleviate the issues of cumbersome content updates for staff members, utilize search engine optimization best practices and to be developed responsively for mobile devices.

What We Did


Brand Identity

Built an interactive brand experience that captures the essence and promise of Metamark while supporting key personas, allowing users to easily search, discover and engage with desired content.

Experience Architecture

Provided a user-centric experience by creating a segmentation-based strategy to support user needs and purpose for visiting the site.

Web Development

Created a unique environment that would allow Metamark to easily add/modify page content, by building custom templates, widgets, and editable regions.

Custom Integrations

Using Kentico’s media libraries, iMedia was able to organize Metamark’s media files and online forms to capture and control data from end users.

The Results

Metamark’s website now helps support their mission of enabling patients and their physicians to make informed treatment decisions that lead to better quality of life and lower cost of care. The new responsive site offers information on diagnostic and prognostic solutions for prostate cancer care, and was deployed during one of their busiest seasons- Prostate Cancer Awareness month.

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