NeighborWorks America
Building brand empowering Site for leader of affordable housing & community developments
As a leading organization for affordable housing and community development, NeighborWorks sought to redesign their website to provide stronger brand awareness, create engagement, and build brand loyalty while still articulating their mission and purpose.
Carlos Alcala, Chief Creative Officer, iMedia inc.
“We are honored to work with an organization such as NeighborWorks. It was important to us that the website projected their brand and powerful mission in a way that would inspire others.”
The Challenge
In a time where site visitors are frequently searching from a smartphone, NeighborWorks needed a design layout which would support the brand and site across all devices. Keeping this in mind, we created an interactive design and developed it in a way that visitors would be able to quickly find the necessary information and gain additional knowledge on the NeighborWorks brand.
What We Did
Thoughtful Design
The new design strategy not only improved the user experience, but it also helped to further highlight the importance of NeighborWorks America’s mission.Web Development
The customizable capabilities within Kentico CMS helped iMedia to create easy-to-navigate menus and an updated “Where We Work” map to be more interactive for users.Mobile Adaptations
It was essential to build the site so the design would adapt to fit each screen size- giving every visitor a similar experience across all device types.ADA Compliance
Working with the Bureau of Internet Accessibility assured that the site would be compliant with ADA requirements.
The Results
The improved user experience gave visitors a clearer understanding of why NeighborWorks is a key player in their industry. A month after launching, NeighborWorks saw: