News, events and insights worth reading and sharing.

iMedia Blog

As you may already be aware, Bronto, the Oracle owned cloud-based commerce email and marketing automation platform has notified its customers of its 'End of Life' recently. The company will be sunsetting the platform on May 31, 2022 and will no longer continue selling or making any improvements to the email marketing tool. In the statement sent to customers currently on the platform, Bronto alerted users of the upcoming end-of-life and how it would impact their current instance of the... Read More
In our Social Media – Your Company’s Secret Weapon blog series, we dive deep into the intricacies of social media. At first glance, social media seems relatively simple. However, it is much more complex than it appears. This series provides you with bite-sized, easy to digest content in separate blogs allowing you to retain the information better and wrap your head around how to take advantage of this behemoth we call social media. We already touched upon Social Listening and... Read More
In our Social Media – Your Company’s Secret Weapon blog series, we dive deep into the intricacies of social media. At first glance, social media seems relatively simple. However, it is much more complex than it appears. This series provides you with bite-sized, easy to digest content in separate blogs allowing you to retain the information better and wrap your head around how to take advantage of this behemoth we call social media. We already touched upon the importance of... Read More
There has never been a marketing tool as powerful and accessible as social media. Using just a device, an internet connection, and an email address for a login, people from all over the world can communicate with  almost any company in a matter of seconds. By 2021, most companies should already have their social channels created but are they maximizing these channels as they should? With something this valuable it is imperative that companies make full use of its potential. In our Social Media – Your Company’s Secret Weapon blog series, we... Read More
The American Disabilities Act (ADA) was a monumental law that passed in the United States in 1990. This law ensured that people with disabilities had the same access to opportunities and advantages available to people without disabilities. A physical example of this in action includes making state & local public buildings accessible to people with mobility impairments with the inclusion of ramps, automatic doors, handicap parking spaces, etc. But what about the digital space? Nobody envisioned that websites would need the same level of accommodation as a building back in 1990 – the public internet was still in the infancy stages then. However, that is not the case today where... Read More
Your content marketing strategy plays a crucial part in how your customers engage with your brand. One of the best outlets for real-time interaction with your target market is social media. In this blog we will uncover some often-forgotten yet powerful tools to enhance your social strategy. Before we go any further, a quick PSA from iMedia. We aren’t advising to be active 110% on every social network out there. Rather, determine which platforms your users are most involved with,... Read More
Instagram recently announced the launching of their latest app update- IGTV. Instagram founder Kevin Systrom stated, "all the data we have shows that people are spending less and less time in front of TVs but spending more and more time on their phones." Thus, the launching of IGTV- a space within Instagram which will allow users to watch long-form vertical videos. Discover why IGTV may be the best feature update to hit the Instagram app yet.       IGTV vs... Read More
While visiting the Galapagos islands, Charles Darwin pondered, why do finch’s appearance and beak size vary from island to island. He concluded, that even though being the same species, finches from different islands had taken different evolutionary paths based on the food, predators and shelter surrounding them. Thus creating his famous quote: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Adaption is... Read More
Recently Google announced a change to website indexing which will eventually affect all websites. The change is called mobile-first indexing and will begin to emphasize mobile versions of websites, as opposed to using the desktop version of a page’s content for their crawling, indexing and ranking systems. Why is Google making this change? With more than half of all internet traffic now coming from mobile users, Google felt it was appropriate to accommodate this trend. To do this, Google will... Read More