News, events and insights worth reading and sharing.

iMedia Blog

A recent survey of admission directors revealed a growing concern about the image of higher education, the declining value perception of pursuing advanced education, and the shrinking pool of prospective college students. Close to nine in ten say higher education needs to do a better job explaining the value of earning a college degree, while two-thirds believe media reports of college graduates struggling to find adequate employment in their chosen field. They believe these factors along with the reality of... Read More
In a recent article published by UX and online behavior guru Jakob Nielsen, he and his team revisited the topic of "banner ad blindness", which is the well known and frequently observed tendency of people to not only avoid ads but also anything that looks like them. The new study (April 2018) highlighted new findings and live user observations concluding that what was observed in the past is actually increasing dramatically now--people hate banner ads and avoid them like the plague. Curiosity getting the better of me, I researched other sources... Read More
Ascend 2018 is right around the corner! Join us and Episerver, March 11th – March 14th in Las Vegas to gain the skills needed in today’s dynamic business environment. Learn best practices, network with colleagues and discover what’s new in technology. This year, you’ll hear from some of the best and brightest minds in the industry. The Aria Resort in Las Vegas will be packed with… Amazing speakers and influencers. Episerver has put together an exciting lineup.  60+ sessions and 15+ hands-on labs... Read More
We are proud to announce that iMedia and SwivelHouse have officially combined to further strengthen our full service interactive agency capabilities. IMAGE HERE SwivelHouse, a strategic branding and design agency, has succeeded in collaborating with iMedia for a number of years. Therefore, it only seemed natural to make this partnership official. Together as iMedia, we will continue to provide our award winning, full service strategic approach to clients across all industries and the globe.
We are extremely proud to share that Laura Frese, iMedia's resident Kentico expert, has officially been named a Kentico MVP! Congratulations, Laura! Laura Frese is a passionate .NET developer and Kentico enthusiast here at iMedia. She quickly fell in love with Kentico after discovering its ease of use and reliability compared to other content management systems. As an active member of the Kentico DevNet community, Laura enjoys developing web parts and helping other developers gain a better understanding of the... Read More
Every year, during the month of October you may find yourself seeing more pink than usual. For those of you that are wondering why this is, it’s because October is Breast Cancer Awareness Month. This is an annual campaign to build awareness about Breast Cancer in order to one day find a cure. We feel honored to have such close relationship to one of the biggest organizations fighting for the breast cancer community. Our client, Susan G. Komen, is a... Read More
iMedia and Kentico will be partnering up this coming October to sponsor the Digital Summit Washington DC. Come join us on October 13th and 14th for two full days of digital marketing, networking, and exciting entertainment. Use code DSDCFRIEND50 for $50 off, for a limited time discount on registration passes at any level! The Digital Summit will feature a presentation by Kentico’s Marketing Evangelist, Petr Passinger. His session Reinvigorate Your Marketing: Breathe New Life into the Top 3 Most Neglected... Read More