The evidence shows that scrolling is just as natural as clicking. Should important information be at the top? Yes. Should all the information be at the top? No.
A few years ago designers and marketing analysts would say “everything must be above the fold.” However due to smartphones, never-ending social media newsfeeds, and web strategies such as parallax and infinite scrolling- this is no longer the case. Users have become accustomed to scrolling.
As one of the more controversial UX best practices, scrolling provides a seamless flow for a user’s experience with your site. So how do you make sure your visitors see all the information you are providing?
- Analyze your target audience using heat map tools such as Hotjar or Crazy Egg to see how your visitors are interacting with your site
- Use this data to update your site’s structure when building longer formed pages
- Create a clear content hierarchy for easy scannability
- Aim to make this content useful and engaging- intrigue visitors to scroll to the bottom of your page
To learn more about scrolling and other UX best practices
, contact our team today