UX Best Practices

Everyone Scrolls

The evidence shows that scrolling is just as natural as clicking. Should important information be at the top? Yes. Should all the information be at the top? No.

A few years ago designers and marketing analysts would say “everything must be above the fold.” However due to smartphones, never-ending social media newsfeeds, and web strategies such as parallax and infinite scrolling- this is no longer the case. Users have become accustomed to scrolling.

As one of the more controversial UX best practices, scrolling provides a seamless flow for a user’s experience with your site.  So how do you make sure your visitors see all the information you are providing?

  • Analyze your target audience using heat map tools such as Hotjar or Crazy Egg to see how your visitors are interacting with your site
  • Use this data to update your site’s structure when building longer formed pages
  • Create a clear content hierarchy for easy scannability
  • Aim to make this content useful and engaging- intrigue visitors to scroll to the bottom of your page