The practice has often been to cram as much information as possible within a single screen in the fear that a user might miss something important. In reality, this results in a user ignoring much of what you have to say.
Consistent with the theme of our blog series, FastCoDesign explains, “the power of white space comes from the limits of human attention and memory.” White space plays a huge role in the visual design and clarity of a brand’s website. Some of its many advantages include:
- Creating a balanced website
- Increasing content legibility
- Improving site interaction
- Creating a clear separator between different topics
Websites that use white space typically have a very sophisticated look and provide easier readability. It has been proven to increase comprehension up to 20%. Visitors are pushed through a scannable flow, using the white space to support the prominent content your company is looking to highlight.
Google is a prime example of how powerful white space is. The search engine giant understands their visitor’s needs and uses whitespace to make it simpler for them to search and find information quickly. Whereas other search engines such as Bing and Yahoo have cluttered homepages filled with images and links that distract visitors from their original search.
Start the New Year off right and find out how your site can benefit from white space.