News, events and insights worth reading and sharing.

iMedia Blog

As a longtime partner of Tessitura, we are thrilled to announce that not only is the Tessitura Learning & Community Conference back this year, but that iMedia will be joining the conference as a sponsor. For the first time ever, TLCC 2021 will be virtual this year from August 2-6, 2021. The 4 day event gives attendees the ability to join live sessions, exciting discussions, and opportunities to meet one on one with the Tessitura team, conference sponsors, and community... Read More
As you may already be aware, Bronto, the Oracle owned cloud-based commerce email and marketing automation platform has notified its customers of its 'End of Life' recently. The company will be sunsetting the platform on May 31, 2022 and will no longer continue selling or making any improvements to the email marketing tool. In the statement sent to customers currently on the platform, Bronto alerted users of the upcoming end-of-life and how it would impact their current instance of the... Read More
In our Social Media – Your Company’s Secret Weapon blog series, we dive deep into the intricacies of social media. At first glance, social media seems relatively simple. However, it is much more complex than it appears. This series provides you with bite-sized, easy to digest content in separate blogs allowing you to retain the information better and wrap your head around how to take advantage of this behemoth we call social media. We already touched upon Social Listening and... Read More
In our Social Media – Your Company’s Secret Weapon blog series, we dive deep into the intricacies of social media. At first glance, social media seems relatively simple. However, it is much more complex than it appears. This series provides you with bite-sized, easy to digest content in separate blogs allowing you to retain the information better and wrap your head around how to take advantage of this behemoth we call social media. We already touched upon the importance of... Read More
As we continue to grow within the ecommerce space, we are constantly on a mission to find the best tools to integrate with to help our customers scale their ecommerce practice in a seamless and meaningful way. Direct to consumer, personalized digital marketing, and social commerce have shifted from ecommerce trends to must-haves in the new socially-distant, digitally focused world. When it comes to email marketing, Klaviyo is the optimal solution for ecommerce businesses, which is why we are thrilled... Read More
There has never been a marketing tool as powerful and accessible as social media. Using just a device, an internet connection, and an email address for a login, people from all over the world can communicate with  almost any company in a matter of seconds. By 2021, most companies should already have their social channels created but are they maximizing these channels as they should? With something this valuable it is imperative that companies make full use of its potential. In our Social Media – Your Company’s Secret Weapon blog series, we... Read More
On the surface, someone unfamiliar with designing emails might think it can be approached in the same manner as web design. They are both written with HTML and CSS so they should be the same, right? Unfortunately, that is not the case. Here are just a few of the major differences that exist between email and web HTML/CSS. 1. Standards   The main reason why email and web HTML need to be handled differently is because of the difference when it comes to standards (or the lack... Read More
As 2021 approaches, you and your business should begin to create a list of goals for the new year. What do you hope to accomplish? What can you improve upon from the previous year? One very attainable and undervalued goal that every business should set for themselves is making their website is more accessible. What does “making a website more accessible” mean? Simply put – it is making sure everyone can interact with and obtain the same information from a... Read More
The air has that sharp autumn crisp to it and the leaves are changing colors before they fall off the trees. As we inch closer and closer to the holiday season, it is imperative to follow best practices when it comes to Search Engine Optimization (SEO). When potential customers are searching for products that your business offers, you want to ensure you are being seen just as much if not more than your competitors! Ranking high in search engines and... Read More